It's always difficult to create a logo for yourself. It's even more challenging when you're making a mark that will represent an entire creative studio. The logo is the cornerstone of all branding. So needless to say, there were many things that needed to be taken into consideration during the development our brand identity.


It was essential for the mark to be versatile enough to represent a wide range of concepts while remaining specific and unique enough to not be mistaken with anything else out there. We were successful in fulfilling both of these criteria by utilizing two distinct elements within the logo.

The "CON" symbol is unique and makes this mark instantly recognizable. The house shape is what gives this mark it's versatility. The shape is unlike any other house icon out there and represents a creative space which could be occupied by different symbols in order to communicate a wide range of concepts and ideas.