LA JOLLA EXCELLENCE

Background

La Jolla Excellence is a high-end beach front development in Rosarito, Mexico. The challenge was to create a logo that would evoke the feeling of relaxing on the beach of a luxury resort.

Result

The final logo combines a simple sun icon with an elegant typeface. The color palette used (amber and blue) represents the colors you would see when looking out at the ocean from one of the private villas.

(Creative Direction + Design)