Background is a mobile app developed for the Mexican market. It's similar to Pinterest in that you scroll through images based on your interests but is different because you have the ability to purchase everything that appears on your feed. You can also follow other users to see what they are "luving" and buying.


It was important for the app to evoke a sense of familiarity. We wanted the user to be able to navigate through all the screens with the same confidence they have when using other popular apps such as Instagram or Twitter. This meant keeping the app as simple and easy to navigate as possible. A navigation bar at the bottom of the screen allows users to access different sections of the app with ease.